The Ascend Clothing Project is a company built around elevated basics. Its mission is to inspire continual improvement in oneself and community. The co-founders, Peyton and Emily Palmer, have a desire to give back to their community of Birmingham, Alabama through this project. The Ascend Clothing Project gives 10% of its profit to a local Ministry helping feed, clothe, and educate the homeless. The company wants to continue to make partnerships around the Birmingham area to help serve and grow it.